Media Update

SUZANNE RAMSEY
College relations staff writer

In late October, it was scary how much attention Sweet Briar’s annual ghost tours got from the local media.

The Amherst and Lynchburg papers, including The Burg — Lynchburg’s entertainment tabloid — ran stories about the tours, and WSET’s Ishmael LaBiosa came out and previewed the ghost tours for “Good Morning Virginia.”

According to Sweet Briar Museum director Christian Carr, the publicity worked. Between Oct. 25 and 31, more than 330 people took ghost tours, and $1,200 was raised for the museum.

“I think this success can be attributed in part to the clement weather we enjoyed, but more directly to the efforts of college relations, especially the television segments on Good Morning Virginia and the six o’clock news on WSET, and the sidebar in the Washington Post,” Carr wrote in an e-mail.

The following is some of the media coverage Sweet Briar has received over the past month:

Couple explores ‘relationship with art’
Amherst New Era-Progress
Oct. 11, 2007
Re: Van Riel/O’Neal Exhibit

Lynchburg to honor Ota Benga with conference on Pygmies
Petersburg Progress-Index
Oct. 14, 2007
Re: Ota Benga Conference

Lynchburg to host Pygmy conference
Staunton News Leader
Oct. 14, 2007
Re: Ota Benga Conference

Lynchburg to honor Pygmy Ota Benga
Potomac News & Manassas Journal Messenger Sunday
Oct. 14, 2007
Re: Ota Benga Conference

Lynchburg to honor Ota Benga with conference on Pygmies
Danville Register & Bee
Oct. 14, 2007
Re: Ota Benga Conference

Apple Tasting
Lynchburg News & Advance
Oct. 17, 2007
Re: Apple Tasting at Library

Shakespeare goes on stage at area colleges
Lynchburg News & Advance
Oct. 18, 2007
Re: “Measure for Measure”

Congolese natives ready to tell their story
Lynchburg News & Advance
Oct. 22, 2007
Re: Ota Benga Conference

Sweet Briar hosts French wine dinner
Lynchburg News & Advance
Oct. 24, 2007

Paper or plastic? It’s a dance concert
Amherst New Era-Progress
Oct. 25, 2007
Re: Nikki Pham ’09 and Fall Dance Concert

Shakespeare goes to college
Amherst New Era-Progress
Oct. 25, 2007
Re: “Measure for Measure”

Sweet Briar to hold ghost tours
Amherst New Era-Progress
Oct. 25, 2007

Visiting Daisy, the Sweet Briar Ghost
ABC 13/WSET’s Good Morning Virginia
Oct. 25, 2007
Re: Ghost Tours

Lynchburg’s ghost stories
Lynchburg News & Advance
Oct. 25, 2007
Re: Ghost Tours

Lynchburg’s ghost stories
The Burg
Oct. 25, 2007
Re: Ghost Tours

Awareness at heart of concert
The Burg
Oct. 25, 2007
Re: Nikki Pham ’09 and Fall Dance Concert

Dance concert bags big issues
Lynchburg News & Advance
Oct. 26, 2007
Re: Nikki Pham ’09 and Fall Dance Concert

Ode to the Parking Brake
Lynchburg News & Advance
Oct. 27, 2007
Re: Adam White’s Column on Religion Page

Ghosts of Sweet Briar
Longview (Texas) News-Journal
Oct. 28, 2007

Sweet Briar to hold fashion show for charity
Lynchburg News & Advance
Oct. 30, 2007
Re: Business management fashion show for Make-A-Wish

Short story author to read at SBC writers series
Lynchburg News & Advance
Nov. 4, 2007

Lecture scheduled at SBC
Lynchburg News & Advance
Nov. 4, 2007

SBC offers free music as part of series
Lynchburg News & Advance
Nov. 7, 2007

Sweet Briar club hosts gospel fest
Amherst New Era-Progress
Nov. 8, 2007

Local student performs at Sweet Briar concert
Amherst New Era-Progress
Nov. 8, 2007

Payback time: Graduates face the music of student loans
Lynchburg News & Advance
Nov. 12, 2007
Re: Student debt