Vixen Athletics announces five-year partnership with Under Armour, BSN SPORTS

UnderArmour-SBCThe Sweet Briar College athletics department on Monday announced a five-year partnership with BSN SPORTS and Under Armour.

The agreement is part of the BSN SPORTS Collegiate Select program and will make Under Armour the game-day outfitter for Vixen Athletics. The BSN SPORTS Collegiate Select program aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all DI, DII, DIII, NJCAA and NAIA schools.

“This agreement with Sweet Briar College affirms our highest aspirations for BSN’s Collegiate program: delivering elite, customized products and services to our college customers,” said BSN Collegiate Select Vice President Bill Stote. “We are excited to partner with the Vixens to elevate the performance and impact of their growing athletic program. We appreciate the vision of Sweet Briar College and are excited to be a partner.”

The agreement includes numerous incentives in the form of discounts and rewards, along with incentives for on-field achievements and additional marketing and promotional opportunities.

“We are extremely excited to join the Under Armour and BSN SPORTS family,” said Acting Director of Athletics Meredith Newman ’09. “Our partnership with Under Armour and BSN SPORTS truly sets us up for success as we move fiercely into a new era of Sweet Briar athletics. Our alignment with such powerful leaders in the athletic equipment and apparel industry affords great opportunity for the expansion of the Sweet Briar College and Vixen Athletics brand, as well as an enhanced experience for our student-athletes.”

Sweet Briar teams will begin wearing Under Armour uniforms during the 2018-19 athletic season. The Vixens’ partnership with BSN SPORTS and Under Armour will extend beyond the seven NCAA squads on the Sweet Briar campus to the Vixens’ equestrian program. Sweet Briar Equestrian will utilize Under Armour for gear outside of the competition ring, including travel gear, polos and jackets.

Sweet Briar-branded Under Armour merchandise will also be made available for purchase through an online store in the near future.