Melissa “Missy” Gentry Witherow ’80 has been appointed director of alumnae relations and annual giving at Sweet Briar College. She began her duties May 1.
Witherow has served the College since 2004, most recently as the director of Boxwood Circle, the College’s leadership annual giving program. She has also served as associate director of annual giving, and assistant and associate director of the alumnae office.
“Missy brings to this position her passion for Sweet Briar, an ability to build strong relationships, a keen appreciation for the critical importance of engaging our alumnae in supporting the College, and a strategic, data-driven and goal-oriented focus to her work,” said Heidi Hansen McCrory, vice president for development.
For Witherow, this new position offers her the best of both worlds.
“It is a privilege to be here in this new role. I am thrilled about the opportunity as it combines two passions with an institution and community I believe wholeheartedly in as a viable and relevant choice for young women,” she said. “I look forward to sharing news and successes from campus while garnering support for the College through alumnae engagement and annual giving.”
Prior to joining the College in a professional capacity, Witherow served on the Alumnae Association board and was an active alumna volunteer. Among her many roles, she was the national reunion giving chair, chair of Region VII, a member of the Centennial Committee and nominating chair.
Witherow’s numerous other civic and philanthropic duties include chairing the STAB Fine Arts Boosters at St. Anne’s-Belfield School in Charlottesville and participating in the Junior League.
She received her bachelor’s degree in international affairs from Sweet Briar in 1980.