BUSN 452

Senior Seminar in Entrepreneurship

Prerequisites: BUSN 161, BUSN 205, BUSN 210, and BUSN 347. Open to senior business majors only. Case studies, readings, and all previous business courses are used to help students develop business plans for new businesses, franchises, or intrapreneurial ventures for an existing company. Students are required to prepare elevator pitches, as well as a final oral presentation, for an external audience. Students are also required to write a complete business plan which will include an environmental scan, market and competitive analysis, a marketing plan, an operations plan, and a three year financial outlook. III.O, III.W

Course Overview