BUSN 150

Marketing and Social Media

Prerequisite: ENGL 104 or another FYW course. This course is an introduction to marketing; the marketing mix, product development, pricing, distribution, and the promotion of products, services and non-profit activities. Marketing legislation and the consumer movement will be discussed. Special emphasis will be placed on the use of social media to advance business objectives and create new marketing strategies. This course cannot be taken on a P/CR/NC grading option. Three hours lecture/discussion and three hours experiential learning/projects.

Course Overview