SWEET BRIAR COLLEGE’S ALUMNAE
One of the many benefits of attending Sweet Briar College is access to its alumnae network for career-related purposes. To best utilize this resource, it is important to understand how to identify and contact appropriate alumnae and what to ask them.
THE ADVANTAGE OF ALUMNAE
Since networking is about making contacts and building relationships, it is easiest to start networking with individuals that you know or with people with whom you have an existing connection. Alumnae are not just going to hand you a job because of the Sweet Briar College connection, but most alumnae feel a strong enough connection to their Alma Mater to be willing to speak with you. This will allow you to begin building relationships in your industry of choice, ask for new contacts, and gather information and tips about the industry. Remember, alumnae have volunteered to serve as a resource. They are not there to “give” you a job. Use them appropriately by making the building of a relationship your priority.
PROTOCOL FOR CONTACTING ALUMNAE
Most alumnae prefer that the initial contact be through email. Do background research to understand who they are and what they have accomplished in the workplace. Also set expectations for your informational interview or networking opportunity – outline what you want to learn or to gain from the email correspondence beforehand. Your initial email should be brief and contain the following information:
- How you found them (alumni network, referral from a counselor, etc.).
- Your school and (expected) year of graduation.
- Your current status (career exploration, industry research, job search).
- What you are asking them for (e.g., information about their organization, industry tips, and job search techniques).
- How you would like to gain that information (an in-person informational interview, a phone meeting – at their convenience).
- Indicate how you will follow-up.
- Schedule a time and place for an informational interview (at the alumni's convenience).
Do not attach your resume to your initial email – it will look as if you are asking for a job. Bring it with you when you meet with alumnae, and ask for industry-specific feedback on it.
THE INFORMATIONAL INTERVIEW
Informational interviews generally take place at a mutually convenient location. Some locations include coffee shops, the alumnae's office, or at another public and professional location. During the informational interview, it is your responsibility to control the discussion’s content. Develop a list of questions that are based on your background research and tailored to answer your questions about the career process. Refer to the Career Service’s Center’s handouts for a list of sample questions.
HOW TO MAKE CONTACTS AT A NETWORKING RECEPTION/PANEL EVENT
The goal of a networking reception/panel with alumnae is to enable you to easily make contacts for future use. It provides a natural setting for professional conversation and exchange of information. It is not, however, a chance to collect as many business cards as possible or an opportunity to conduct a full informational interview.
When checking in at a reception, ask about the format and set-up of the evening. Some events provide color-coded name badges based on industry; some separate the room by specialty, and many allow you to roam freely and talk with everyone. Once you understand the set-up and format of the event begin networking.
Walk up to someone who might be standing alone, or feel free to join a group already engaged in conversation. Be ready to engage in small talk as well as provide a brief background about yourself and why you are there.
At the end of your conversation, if you would like to speak with this alumnus/a further, ask for a business card. You can comfortably do this by saying how much you have enjoyed the conversation and inquiring whether it is possible to continue the conversation in an informational interview at a convenient time for him/her. If the alumnus/a says yes, request a business card.
It is important to follow up with alumnae after your contact with them. Send a thank you note within 24 hours of your meeting or conversation. Please refer to the Career Services Center on handout tips for more information on what to include in a thank you letter.
Additional follow-up is appropriate after you have taken their advice on something and have an outcome to report. Examples of this include: contacting someone they recommended, joining a professional association, reading an article they suggested, etc. At this time, it is appropriate to contact and update them.
HOW TO FIND ALUMNAE
Alumni and students have different pathways for connecting with other alumni.
Students connecting with Alumnae:
- Contact your Sweet Briar College Alumnae & Development Office.
- Banner Self Service Directory: Banner Self Service is a password-protected, secure website for alumnae of Sweet Briar College. Among other features, it has an online alumnae directory. Using your username and password, you will be able to log in at any time to update your personal information or search for contact information on alumnae friends. The newest feature of Banner Self Service is the ability to pull alumnae lists and spreadsheets by foreign country as well as state, region, club area, class, major and occupation.
- Linked-In Social Network: More than 1,000 alumnae, students and friends are members of the Sweet Briar College Alumna Association LinkedIn group. The world’s largest professional network, LinkedIn has more than 80 million members and is growing rapidly. LinkedIn connects you to trusted contacts and helps you exchange knowledge, ideas and opportunities with a broader network of professionals.
- To become a member of your university’s alumni group on LinkedIn, go to the Groups Directory and search for the name of any educational institutions you attended. You’ll find that some schools have multiple groups, so join as many as appeal to you.
- Once you’re a member, scan the group’s Discussions, Members and Jobs for networking opportunities. For instance, join a discussion of fellow alums talking about your industry, comment on an article someone has posted or introduce yourself to the Group Manager, who is often a representative of the Alumnae Association (often a very connected and helpful person).
- You can also start your own discussion, perhaps posting an article with a few personal comments or posing a question to group members. Or, you can introduce yourself and your goals: “Hi, fellow Vixens: I’m new to the group and excited to connect with fellow alums. I’m currently looking for a job as a graphic designer and eager to connect with any other job seekers or design folks. Happy to help anyone I can. Thanks!”
- Sweet Briar College LinkedIn Alumnae Groups:
- WHY NETWORK? These are just a few of the many reasons why people network:
- Find an apartment
- Start a business
- Job and internship search
- HOW TO NETWORK
- Ask for referrals (faculty, friends, family)
- Banner Self Service Alumnae Directory
- Informational interviews
- Join professional associations and attend conferences
- Seek mentorship
- Online Social Networks (LinkedIn; Facebook)
- Career Fairs, On-Campus Events
- Schmoozing (or simply talking!) at Events/Talks/Parties