BUSN 100 (2) – Introduction to Business
Prerequisite: Open to business majors and minors by permission only
A survey course of American business including history, social responsibility, forms of ownership and the major functions of individual companies (production, marketing, accounting, finance and research and development). Also covered is the management function that is common to all organizations. This course cannot be counted toward the major or minor in business. Offered alternate years.
BUSN 107 (3) – Business Economics
Economic forces are fundamental determinants of firms’ profitability and growth, and economic thinking should inform nearly every business decision. This course will survey the basic principles of microeconomics and macroeconomics, including the behavior of individuals and firms, how government policies impact markets, and the factors determining national output, unemployment, productivity, inflation and growth. Not open to students who have earned credit for ECON 101 or ECON 102.
BUSN 127 (3) – Accounting I
An examination of the accounting cycle; the recording, posting, adjusting and closing of accounting data for a sole proprietor service and merchandising business, to include internal controls, receivables and payables, inventories, depreciation and payroll. Emphasis is on the use of accounting data for decision-making. III.Q.
BUSN 128 (3) – Accounting II
Prerequisite: BUSN 127
This second course in accounting builds on the concepts, principles, procedures and analytic methods taught in the introductory course and extends to accounting for partnerships and corporations. Focus is on financial statements and interpretation of financial information. III.Q.
BUSN 131 (3) – Fundamentals of Management
This course is an introduction to the management of organizations through an examination of management thought and theory. The course reviews the management functions of planning, organizing, directing, and controlling with particular emphasis on leadership, motivation, communications, and organizational change and conflict. This course cannot be taken on a P/CR/NC grading option.
BUSN 132 (1) – Fundamentals of Management Laboratory
Prerequisite or co-requisite: BUSN 131
This laboratory course gives students experience in the management of projects that require application of the management functions. This course cannot be taken on a P/CR/NC grading option.
BUSN 150 (3) – Fundamentals of Marketing
Prerequisite: ENGL 104 or another FYW course
This course is an introduction to marketing; the marketing mix, product development, pricing, distribution and the promotion of products, services and non-profit activities. Marketing legislation and the consumer movement will be discussed. A modified case method will be utilized. This course cannot be taken on a P/CR/NC grading option.
BUSN 151 (1) – Fundamentals of Marketing Laboratory
Prerequisite or co-requisite: BUSN 150
This laboratory course gives students experience in projects that relate to the four marketing functions. This course cannot be taken on a P/CR/NC grading option.
BUSN 161 (3) – Commercial Law
An introduction to how companies operating in the United States are affected by the American legal system. Areas covered include torts, agency, contracts and other liability issues.
BUSN 210 (3) – Finance
Prerequisite: BUSN 128
This course examines the role of finance in supporting the functional areas of a firm and fosters an understanding of how financial decisions themselves create value. Topics covered include basic analytical skills and principles of corporate finance, functions of modern capital markets and discounted cash flow valuation and risk analysis. III.Q, V.8a.
BUSN 232 (3) – Human Resource Management
Prerequisite: BUSN 131
This course will provide an overview of human resource management principles and concepts in today’s workplace. Students will study issues such as workplace organization, recruitment and hiring, policy design and its application and current legal issues. They will also consider motivational theory and its application to rewards and compensation. Upon completion, students will have a basic understanding of human resource issues and be able to apply them to business and employment situations. Offered alternate years.
BUSN 242 (3) – Negotiation
Prerequisite: BUSN 131
Negotiation is the art and science of securing the agreements of two or more independent parties. In this course students study the theories and processes of negotiation as practiced in a variety of business settings. The course will highlight the components of an effective negotiation and give students the opportunity to develop and practice their own negotiating skills. Offered alternate years.
BUSN 257 (1) – Business Practicum in Marketing I
Prerequisites: BUSN 150, BUSN 151 and permission of the instructor
Students prepare to serve as consultants and team advisors for marketing projects undertaken in BUSN 151 by studying advanced marketing presentation skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and handout design, and presentation evaluation and assessment.
BUSN 258 (1) – Business Practicum in Management I
Prerequisites: BUSN 131, BUSN 132 and permission of the instructor
Students prepare to serve as upper-level managers for team projects undertaken in BUSN 132 by studying practical approaches to effective team management. Specific topics include the development, organization, promotion and implementation of educational and fundraising activities in support of selected charitable organizations. Broader topics include project management, personnel and resource allocation, motivation, quality control and assessment.
BUSN 261 (1, 2 or 3) – Directed Study
Prerequisites: One BUSN course and permission of the instructor
The study of introductory level material by an individual student or by a small group of students under the immediate supervision of a faculty member.
BUSN 307 (3) – Principles of Investing
Prerequisites: BUSN 210 and MATH 205
This course introduces the quantitative methods of financial management that are commonly used by financial analysts, managers and individual investors. It examines techniques for the valuation of different classes of securities and criteria for guiding investment decisions. Each student will apply these techniques by building and managing her own portfolio of investments. III.Q
BUSN 308 (3) – Non-Profit Management
Prerequisites: BUSN 131, BUSN 150 and junior standing
This course will examine the management and operations of non-profit organizations. The case study method will be used and students will examine a broad range of non-profits including educational institutions, arts organizations and community services. Fieldwork in area non-profit organizations will be included in the course. This course cannot be taken on a P/CR/NC grading option.
BUSN 318 (3) – Operations and Supply Chain Management
Prerequisites: BUSN 131 and BUSN 210
Explores management and operation of both manufacturing and service organizations, including capacity planning, materials management, inventory control, quality control and distribution. Quantitative methods and their organizational implications are also examined, with special emphasis on supply chain optimization as a critical success factor for organizations.
BUSN 324 (3) – Advanced Commercial Law
Prerequisite: BUSN 161
Topics covered will include consumer protection and bankruptcy, labor relations, commercial paper, antitrust, securities regulation and intellectual property with an emphasis on the impact of the Internet. Offered alternate years.
BUSN 326 (3) – Project Selection and Management
Prerequisite: MATH 205
Students will apply sound financial and economic principles as a basis for project selection, while acquiring the skills necessary to manage the project. This will include an analysis of project alternatives, including such scenarios as make vs. buy, purchase or do not purchase, as well as project management techniques such as PERT/C PM and Gannt charts. Offered alternate years.
BUSN 330 (3) – Consumer Behavior
Prerequisite: BUSN 131 or BUSN 150
This course provides comprehensive understanding of the psychological, sociological, economic and other dimensions that influence consumer behavior. The course focus will be on how these factors are used to develop marketing strategy. Offered alternate years.
BUSN 332 (3) – Corporate Leadership
Prerequisite: BUSN 131
Students learn the leadership skills required in a world of increasing complexity that includes globalization, e-commerce, corporate social responsibility and other ongoing management transformations. Students will apply emerging practices and scholarly research to a wide range of corporate environments, from start-ups to multi-nationals. They will identify the leadership qualities and skills that will maximize their own leadership potential.
BUSN 337 (3) – International Management
Prerequisite: BUSN 131
This course builds on students’ backgrounds in management, international affairs and/or different cultures to explore the challenges of managing a multinational workforce in global (non-domestic) environment. The focus of the course is threefold strategic issues in a multinational environment, their cultural and behavioral dimensions and the underlying functional operations of the firm. The course will make significant use of the case methods plus team and work-group activities requiring problem definition, research, synthesis and presentations — both oral and written. Offered alternate years. III.O, V.4.
BUSN 344 (3) – Organizational Change and Innovation
Prerequisite: BUSN 161. Prerequisite or co-requisite: BUSN 348
This course provides the frameworks for understanding and making critical decisions in business based on innovation and change. The course examines (1) the generation of commercializable new ideas in both new ventures and existing organizations and (2) the challenges to building and maintaining an organization based on innovations. Each student will generate, develop and evaluate her innovative ideas.
BUSN 347 (3) – Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility
Prerequisites: BUSN 131 and BUSN 132
Students will explore the similarities and differences in characteristics, knowledge and skills needed for entrepreneurship, social entrepreneurship and corporate social responsibility. Emphasis will be on understanding the challenges and rewards of these three paradigms at individual, corporate and societal levels. Theoretical overviews, ethical frameworks, environmental forces, defining needs and growth and performance will all be discussed. III.W
BUSN 348 (3) – Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility Laboratory
Prerequisite or co-requisite: BUSN 347
The lab provides an experience with an outside company where social impact can be made through leveraging the company’s core competencies. The students gain an understanding of a company’s specific mission and work in partnership to demonstrate a growth in profitability through socially responsible initiatives.
BUSN 351 (3) – Marketing Research
Prerequisites: BUSN 150 and MATH 205
This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years. III.W
BUSN 354 (3) – Principles of Advertising
Prerequisite: BUSN 150.
This course offers an in-depth study of advertising and its role in the integrated marketing communications program of an organization. Study will include the identification of relevant data to analyze the marketing situation, development of product position, marketing and advertising objectives, creative strategy, media planning and evaluation. Offered alternate years.
BUSN 357 (1-3) – Business Practicum in Marketing II
Prerequisites: BUSN 257 and permission of the instructor
Students serve as consultants and team advisors for marketing projects and study advanced marketing presentation skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and handout design, and presentation evaluation and assessment. This course may be repeated for credit.
BUSN 358 (1-3) – Business Practicum in Management II
Prerequisites: BUSN 258 and permission of the instructor
Students serve as upper-level managers for projects and study practical approaches to effective team management. Specific topics include the development, organization, promotion and implementation of educational and fundraising activities in support of selected charitable organizations. Broader topics include project management, personnel and resource allocation, motivation, quality control and assessment. This course may be repeated for credit.
BUSN 361 (1, 2 or 3) – Special Study
Prerequisites: 100-level BUSN course and permission of the instructor
The study of an intermediate level topic by an individual student or by a small group of students under the immediate supervision of a faculty member.
BUSN 368 (3) – Institutional Financial Sustainability
Prerequisites: BUSN 150, BUSN 161 and BUSN 210. Prerequisite or co-requisite: BUSN 348
This course will examine strengths and needs of corporations, non-profit organizations and academic institutions during a time when the economic landscape dictates the development of creative partnerships in order for all to remain financially viable. Students will critique existing partnership models and develop/explore other models for partnerships that result in long-term financial sustainability for all parties while each remains true to its mission.
BUSN 377 (.5, 1 or 3) – Internship
Prerequisite: Permission of the instructor, department chair and dean
This course is graded P/CR/NC only.
BUSN 410 (3) – Business Strategy
Prerequisites: BUSN 127, BUSN 150, BUSN 161, and BUSN 348.
The course demonstrates through case studies and corporate analyses that a company achieves sustained success only if its managers develop, and revise as needed, an action oriented strategic plan and implement and execute the plan with proficiency. Students will exercise managerial judgment and gain insights into what produces successes and failures in an organization under a variety of scenarios. III.W
BUSN 452 (3) – Senior Seminar in Entrepreneurship
Prerequisite: BUSN 161, BUSN 210, BUSN 344. Open to senior business majors only
Case studies and readings are used to develop students’ strategic planning and decision-making abilities. In the process, students apply the knowledge and skills learned in the program’s core courses. III.O, III.W.
BUSN 461 (1, 2, or 3)–Independent Study
Prerequisites: One 100-level BUSN course, one 200-level BUSN course and permission of the instructor
Pursuit of an upper-level research project determined in advance by the student in consultation with a faculty member who will act as the sponsor.